Be Bulgar!
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Dream Bulgaria
Inkjet
20
" x 30"
2007
Dream Bulgaria is part of the "Be Bulgar" advertising campaign. The goal of this project was to create a new and fetishised authentic Bulgarian identity that would not only improve American opinion of Bulgaria (and Bulgarian's own self-image) but also help the artist sell a line of Bulgarian food products. The Bulgarian nationality was chosen due to American's general lack of knowlege of Bulgarian culture and identity.
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2008 Ryan Alexiev. All rights reserved.
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